Purpose – This paper seeks to evaluate the impact of the country‐of‐origin (COO) effects on the consumption patterns of “made in” Nigeria Guinness as opposed to Guinness “owned by” Ireland. It aims to trace the trend of Nigerian Guinness in the international market – taking...

Cover -- Customer perception of adoption and use of digital financial services and mobile money services in Uganda -- Diffusion of innovations and labor market challenges: a multiple case study from Angola -- Supply chain risks, technological and digital challenges facing grocery retailers in...