Prior research has examined value antecedents to sustainable consumption, including religious or cultural values. We bridge together these usually separated bodies of literature to provide an ethically-based examination of both religious and cultural values in one model to understand what drives...

Though, the call for environmental protection is on the increase, the ability of the hotel consumers to pay for green product is still a challenge for tourism industry. This study sought to expand existing understanding of consumer’s environmental concern and knowledge in relation to...