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Anthropomorphic responses to new-to-market logos
Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
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Philosophy of marketing
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010236934
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Consumer studies
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242113
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Rethinking concepts
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242114
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Alternative and multiple paradigms
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242115
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General theory and the realism versus relativism debates
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242116
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Historical and philosophical overview
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242117
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Antecedents and consequences of extrinsic superstitious beliefs : a cross-cultural investigation
Sierra, Jeremy J.; Hyman, Michael R.; Lee, Byung-Kwan; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 559-581
Persistent link: https://www.econbiz.de/10011456460
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Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
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Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.; Hyman, Michael R.; Reast, Jon; … - In: Journal of business ethics : JOBE 123 (2014) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10010409856