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TV advertising engagement as a state of immersion and presence

Kim, Jooyoung; Ahn, Sun Joo; Kwon, Eun Sook; Reid, … - In: Journal of business research : JBR 76 (2017), pp. 67-76

Persistent link: https://www.econbiz.de/10011712555

The effect of animated images on persuasion: The mediator role of hedonic responses and the moderator role of product category

Hussant-Zebian, Rola - Université Paris-Dauphine (Paris IX) - 2004

This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. It has another objective which is to show off the moderator role of product category. To this purpose, we have manipulated two categories of advertising opposing...

Persistent link: https://www.econbiz.de/10010861603

Issues concerning Immersion Education in Korean Schools in Japan

RYU, Misa - In: Japan Social Innovation Journal 3 (2013) 1, pp. 62-62

This research note provides an overview of the Korean immersion education which has been conducted for more than half a …

Persistent link: https://www.econbiz.de/10010905978

Developing theoretical insights in entrepreneurship research

Zahra, Shaker A.; Li, Yong; Agarwal, Rajshree; Barney, … - In: Strategic entrepreneurship journal : SEJ 18 (2024) 1, pp. 3-20

Persistent link: https://www.econbiz.de/10014506692

Tourist loyalty in the metaverse : the role of immersive tourism experience and cognitive perceptions

Jafar, Rana Muhammad Sohail; Ahmad, Wasim - In: Tourism review 79 (2024) 2, pp. 321-336

Persistent link: https://www.econbiz.de/10014512230

Will sensory impressions drive the intention to revisit? : an empirical study in the rural tourism

Lu, Wenjing; Low Mei Peng; Yeong, Wai Mun - In: Journal of travel and tourism marketing 41 (2024) 2, pp. 292-306

Persistent link: https://www.econbiz.de/10014513644

Das Metaversum : Sehn-Sucht, Mat(h)erealisierung, Ergriffenheit

Dahlem, Stefan - In: Transfer : Zeitschrift für Kommunikation und … 69 (2023) 3, pp. 39-45

Persistent link: https://www.econbiz.de/10014342137

Researching School Leadership through Ethnography: In Search for the Best Alternative

Tshabangu, Icarbord - In: International Journal of Asian Social Science 2 (2012) 1, pp. 52-63

relevant to studying school leadership. Some of these include multidisciplinary approach, insider status, immersion, listening …

Persistent link: https://www.econbiz.de/10009421464

L’immersion dans les environnements expérientiels en ligne : Rôle des dispositifs de la réalité virtuelle.

Volle, Pierre; Charfi, Ahmed - Université Paris-Dauphine

électronique, comparativement aux expériences d’immersion dans le domaine culturel. La recherche permet d’identifier les … et le décor en 3D). Pour finir, l’étude met également en évidence l’impact de l’immersion sur les réponses de l … conclure, nous exposons un modèle conceptuel traduisant l’immersion dans les environnements expérientiels en ligne. …

Persistent link: https://www.econbiz.de/10009365586

Valeur perçue et comportements en ligne en état d'immersion: le rôle modérateur de l'implication et de l'expertise.

Volle, Pierre; Charfi, Ahmed - Université Paris-Dauphine

Les concepteurs et responsables de sites marchands cherchent de plus en plus à favoriser l’immersion des internautes …

Persistent link: https://www.econbiz.de/10009365587