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Health goes Facebook : Social Media in der Gesundheitswirtschaft

Kluska, Denise; Merkel, Sebastian; Romanowski, Sascha - 2011

Das Internet ist für gesundheitsinteressierte Bürgerinnen und Bürger heute eine der wichtigsten Informationsquellen. Ergänzend zu den Gesundheitsportalen läuft ein großer Teil der Gesundheitskommunikation inzwischen über Social Media. Soziale Online-Netze wie Facebook bieten viele...

Persistent link: https://www.econbiz.de/10009521234

Virtuelle Communities für Patienten : Bedarfsgerechte Entwicklung, Einführung und Betrieb

Leimeister, Jan Marco - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002509271

Empowering patients to co-design Covid-19 responses : the role of online health communities

Garcia Martinez, Marian; Bezos Daleske, Carlos; … - In: R & D management 52 (2022) 2, pp. 391-406

Persistent link: https://www.econbiz.de/10013163136

Patients' experience sharing in online social media communities : a base-of-the-pyramid perspective

Akareem, Husain Salilul - 2021

Persistent link: https://www.econbiz.de/10012804784

Der digitale Patient : Analyse eines neuen Phänomens der partizipativen Vernetzung und Kollaboration von Patienten im Internet

Schachinger, Alexander - 2014 - 1. Auflage

Persistent link: https://www.econbiz.de/10012877954

Dynamics of social media promotion of prescription drugs and resulting patient belief systems

Samrat Kumar Mukherjee; Kumar, Jitendra Kumar; Jha, Ajeya K. - In: E-collaboration technologies and strategies for …, (pp. 144-170). 2021

Persistent link: https://www.econbiz.de/10012608631

How are you? : the next generation e-health platform

King, Dawson; Zhou, Bo; Su, Ying; Liu, Guangqiang - 2013

Persistent link: https://www.econbiz.de/10010190492

Design of Online Healthcare Platforms : Motivating Doctors and Benefiting Patients

Wang, Qiyuan; Weinberg, Charles; Wu, Chunhua - 2021

online health platforms create value for patients and doctors and explore how market designs influence value creation. We … develop a structural demand and supply model for an online health market that is characterized by patients' trade-offs between … platform, we recover patients' preference for the service quality and price sensitivity as well as doctors' heterogeneous pro …

Persistent link: https://www.econbiz.de/10013313965

Patient experience in the digital age : an investigation into the effect of generational cohorts

Alkire, Linda; O'Connor, Genevieve E.; Myrden, Susan; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012305914

Value co-creation in online healthcare communities : the impact of patients' reference frames on cure and care

Van Oerle, Sarah; Lievens, Annouk; Mahr, Dominik - In: Psychology & marketing 35 (2018) 9, pp. 629-639

Persistent link: https://www.econbiz.de/10011970122