The purpose of the present study was to test whether logo shape and color affect emotional and cognitive response to a new logo. In the explorative part of the study, the effect of the amount of each of the additive primary color on logo perception was examined. Research was done on a sample of...

The purpose of the present study was to test whether logo shape and color affect emotional and cognitive response to a new logo. In explorative part of the study the effect of amount of each of the additive primary color on logo perception was examined. Research was done on the sample of 190...

Purpose: Aim of the research was to test whether social media influencers (SMI) can enhance their followers’ engagement by uploading post containing human face in it.Design/Methodology/Approach: The population was Croatian SMIs with more than ten thousand followers out of which 51 was sampled....

Job analysis and its by-product job classification are foundational tools for Human Resource Management. Current job analysis techniques were developed a century ago. In the interim dramatic change has occurred in the structure of the economy and the jobs that define it. Thispaper tests the...

Purpose: Purpose of the paper was to examine whether the endowment effect can be observed in the online used-cars market and to test whether it is dependent on the car in question being perceived as being more utilitaristic or hedonic car type.Methodology: Secondary data was scrapped from the...

Purpose: The purpose of the study was to test whether Instagram influencers can affect followers’ engagement using a simple modification to an Instagram post content. Design/Methodology/Approach: The study focused on the posts sampled from the Croatian Instagram SMIs with more than ten...