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A case study of the US mountain bike tourism market

Buning, Richard J.; Cole, Zachary; Lamont, Matthew - In: Journal of vacation marketing 25 (2019) 4, pp. 515-527

Persistent link: https://www.econbiz.de/10012166108

Mountain bike tourism economic impacts : a critical analysis of academic and practitioner studies

Buning, Richard J.; Lamont, Matthew - In: Tourism economics : the business and finance of tourism … 27 (2021) 3, pp. 500-509

Persistent link: https://www.econbiz.de/10012522447

THE DOMINANT ROLE OF "LOCAL" INFORMATION IN USER INNOVATION: THE CASE OF MOUNTAIN BIKING

Luthje, Christian; Herstatt, Cornelius; von Hippel, Eric - Sloan School of Management, Massachusetts Institute of … - 2003

In a study of innovations developed by mountain bikers, we find that user-innovators almost always utilize "local" information - information already in their possession or generated by themselves - to assess the need for and to develop solutions for their innovations. We argue that this finding...

Persistent link: https://www.econbiz.de/10005587395

Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers

Parris, Denise Linda - In: International Journal of Revenue Management 7 (2013) 2, pp. 138-154

This paper conceptually explores how bundling could lead to greater revenue and brand loyalty in the action sports industry by meeting the expectations of Generation Y. The author defines personalised-customised hybrid bundles and proposes using these bundles to target Generation Y action sports...

Persistent link: https://www.econbiz.de/10010685429

A parsimonious, stacked latent-class methodology for predicting behavioral heterogeneity in terms of life-constraint heterogeneity

Morey, Edward; Thiene, Mara - In: Ecological Economics 74 (2012) C, pp. 130-144

Our conjecture is that for many recreational activities a significant amount of the variation in the sites visited can be explained, and predicted, by variation in life constraints such as kids, BMI (body-mass index) fitness, skill, and health. The objective is to develop a parsimonious method...

Persistent link: https://www.econbiz.de/10010572659

Action sports athletes as entrepreneurs: Female professional wakeboarders, sponsorship, and branding

Parris, Denise L.; Troilo, Michael L.; Bouchet, Adrien; … - In: Sport Management Review 17 (2014) 4, pp. 530-545

This teaching case explores the sport of wakeboarding to examine how its female practitioners need to become entrepreneurial in order to make a living from the sport. Students ponder the financial pressures of becoming a professional female wakeboarder, and how to sustain momentum once one turns...

Persistent link: https://www.econbiz.de/10011056614

Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008

Ko, Yong Jae; Park, Hyewon; Claussen, Cathryn L - In: International Journal of Sports Marketing and Sponsorship 9 (2008) 2, pp. 38-51

Action sports are beginning to acquire the status of mainstream sports and are increasingly recognised as a profitable enterprise by both the sports industry and the business industry. The purpose of this study is to analyse motivation of action sports participants. The researchers collected...

Persistent link: https://www.econbiz.de/10014811559

Perception of the new competition formats in the Innsbruck 2012 Youth Olympic Games sports programme—A spectators’ perspective

Schnitzer, Martin; Scheiber, Sabrina; Lang, Madeleine; … - In: Sport Management Review 17 (2014) 4, pp. 432-443

The Youth Olympic Games (YOG) was initiated by the International Olympic Committee (IOC) in 2007 aiming to reach out to …

Persistent link: https://www.econbiz.de/10011056620

Singapore 2010 Youth Olympic Games and national pride

Leng, H. K.; Kuo, T. Y.; Baysa-Pee, Grain; Tay, Josephine - In: Sport, Business and Management: An International Journal 5 (2015) 1, pp. 21-30

Purpose – Singapore hosted the inaugural Youth Olympic Games (YOG) in 2010. Prior studies have shown that a country hosting a major sports event can raise the level of national pride among its citizens. The purpose of this paper is to examine the change in national pride among spectators and...

Persistent link: https://www.econbiz.de/10015006910

Die "Marke" Olympia und die besondere Bedeutung von Vertrauenskriterien: Eine Geschichte von Markt, Macht und Moral

Emrich, Eike; Pierdzioch, Christian; Pitsch, Werner - 2014

vertrauensabhängig. Reputation des IOC und Regeltreue (z. B. Dopingfrei-heit) olympischer Athleten sind wichtige Nachfragefaktoren … Legitimati-onsfunktion (fairer, sauberer olympischer Sport) entkoppelt das IOC nicht nur kommunikativ Reden und Handeln, sondern … Zusammenhänge werden in einem formalen Modell des IOC als Nutzen maximierender Akteur abgebildet. …

Persistent link: https://www.econbiz.de/10012433296