Of the many ethical corporate marketing practices, many firms use corporate social responsibility (CSR) communication to enhance their corporate image. Yet consumers, overwhelmed by these more or less well-founded CSR claims, often have trouble identifying truly responsible firms. This confusion...

As part of a strategic approach, aimed at assuring mutual benefits for the social cause and the business organization, a good CSR - Corporate Social Responsibility communication is vital for the success of a CSR program. We argue that there is not a problem with the legitimacy of the CSR...

Purpose Corporations are under increasing pressure to communicate their position and policies with regards to corporate social responsibility (CSR), informing consumers about the corporations’ good intentions and actions to appear trustworthy. Corporations have been asked to engage in dialogue...

Purpose – Organizations put their reputations at risk when they misunderstand what their stakeholders expect from them. People expect specific behavior from an organization regarding societal issues or questions, and when an organization ignores or denigrates issues and in the worst case...

Purpose – Using Keller's brand equity framework, the purpose of this paper is to investigate the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of brand environmental associations....

Purpose Despite several years of its implementation, the corporate social responsibility (CSR) strategy of Tullow Ghana has not been able to produce the desired results for host coastal communities in south-western Ghana. This inability has resulted in many community agitations, mistrust and...

Purpose This paper aims to advance our knowledge in how small and medium-size enterprises (SMEs) communicate corporate social responsibility (CSR). It forms part of a larger research study that investigated how CSR-award-winning SMEs interpret, manage and communicate CSR practices, as well as...

Purpose – This study investigates the use of the internet by the largest companies based in Sweden and Spain to communicate their engagement in corporate social responsibility (CSR) activities. Its purpose is to analyse to what extent, if any, are there differences in the CSR communication on...

Purpose – This paper aims to introduce the special issue on CSR communication attached to the First International CSR Communication Conference held in Amsterdam in October 2011. The aim of the introduction is also to review CSR communication papers published in scholarly journals in order to...

Purpose – Extant research on corporate social responsibility (CSR) communication primarily relies on a transmission model of communication that treats organizations and communication as distinct phenomena. This approach has been criticized for neglecting the formative role of communication in...