Sarangi, Subrat; Patro, Sanjay; Kumar, Ravi Shekhar - In: Transnational Marketing Journal 2 (2014) 1, pp. 39-60
The paper focuses on studying the impediments for new entrants into emerging markets from a perspective of the African economies and proposes a conceptual framework for a sustainable distribution system. While there is a lot of research on emerging economies, African markets have remained...