The growth of communicational technology by means of the Internet has irreversibly emerged in the field of tourism and asimilitated services, too, as interconnectiveness is one of the factors underlying globalization and an essential condition for competitiveness. The Internet is today not only...

Over the years, the evolution of the air transport sector has determined important changes in the tourism industry. One of the consequences of the liberalization of air transport has been the development of the "hub-and-spoke" system, used by traditional airlines in order to be more efficient in...

Spanish Abstract: este documento tiene como propósito presentar resultados preliminares de un proceso de Revisión Sistemática de Literatura (RSL) cuyo objetivo es analizar el uso del marketing en la internacionalización del turismo. Método: la ecuación de búsqueda utilizada en la base de...

The pandemic crisis of SARS-CoV (Severe Acute Respiratory Syndrome Coronavirus) -2 has profoundly and often dramatically changed our lives. In this paper we have proved that, despite all the vicissitudes, one of the sine qua non conditions for success is the dynamic and constructive adaptation...

The purpose of this exploratory study is to highlight the potential of sports and especially football as nation branding tool. Taking the particular case of a developing Association of Southeast Asian Nations (ASEAN) country, Thailand, which has been embroiled in a catalogue of negative brand...

Businesses constantly strive to provide added value and brand equity to gain a competitive advantage, particularly in the contemporary hospitality industry. It is widely accepted that a luxury experience brand enhances the value of a luxury resort hotels industry. Since the 1980s, the concept of...

Both on national and international scale, tourism business is improving continuously, by adjusting to the tourists' demands, resulting in modification and adaptation of organization and association forms in this area. One of these is the franchise affiliation, an original way of doing business...

Although students around campuses mostly rely on university public transportation (i.e. shuttle buses), studies on how university public transportation logistics service quality impacts student satisfaction are limited. Hence, this study investigates the university public transportation...

The aim of this paper is to extend the empirical literature on the determinants of a board composition, specifically why family members participate in board of directors. Although both socioemotional wealth approach and agency theory use family-oriented objectives as an important dimension to...