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A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya; El Ghazi, Hamid; Oubrich, Mourad; El … - In: Technological forecasting & social change : an … 174 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
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Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung; Wei, Wei; Martin, Drew - In: Journal of business research : JBR 129 (2021), pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
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Analyzing the effect of social support and customer engagement on stickiness and repurchase intention in social commerce : a trust transfer perspective
Lee, Chao-Hsing; Chen, Chieh-Wen; Chen, Wen-Kuo; Lin, Ko-Han - In: Journal of electronic commerce research : JECR 22 (2021) 4, pp. 363-381
Persistent link: https://www.econbiz.de/10012816296
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Social commerce website design, perceived value and loyalty behavior intentions : the moderating roles of gender, age and frequency of use
Molinillo, Sebastian; Aguilar-Illescas, Rocío; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012666047
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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Understanding changes in a brand's core positioning and customer engagement : a sentiment analysis of a brand-owned Facebook site
Xu, Zhenning; Vail, Colin; Kohli, Amarpreet S.; … - In: Journal of marketing analytics : JMA 9 (2021) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10012487123
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The influence of social media marketing on apparel brands' customers' satisfaction : the mediation of perceived value
Yang, Yongzhong; Khan, Zobi; Zhang, Yu - In: Asian Academy of Management journal : AAMJ 25 (2020) 2, pp. 167-188
Persistent link: https://www.econbiz.de/10012499493
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Platform quality factors influencing content providers' loyalty
Kim, Junic - In: Journal of retailing and consumer services 60 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012502736
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Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Transforming organizations through flexible systems …, (pp. 205-219). 2020
Persistent link: https://www.econbiz.de/10012127718
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Contemplating museums' service failure : extracting the service quality dimensions of museums from negative on-line reviews
Su, Yaohua; Teng, Weichen - In: Tourism management : research, policies, practice 69 (2018), pp. 214-222
Persistent link: https://www.econbiz.de/10011903454