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99
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95
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93
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85
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83
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76
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73
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72
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61
A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
Saved in:
62
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
63
Analyzing the effect of social support and customer engagement on stickiness and repurchase intention in social commerce : a trust transfer perspective
Lee, Chao-Hsing
;
Chen, Chieh-Wen
;
Chen, Wen-Kuo
;
Lin, Ko-Han
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 363-381
Persistent link: https://www.econbiz.de/10012816296
Saved in:
64
Social commerce website design, perceived value and loyalty behavior intentions : the moderating roles of gender, age and frequency of use
Molinillo, Sebastian
;
Aguilar-Illescas, Rocío
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012666047
Saved in:
65
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
66
Understanding changes in a brand's core positioning and customer engagement : a sentiment analysis of a brand-owned Facebook site
Xu, Zhenning
;
Vail, Colin
;
Kohli, Amarpreet S.
; …
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012487123
Saved in:
67
The influence of social media marketing on apparel brands' customers'
satisfaction
: the mediation of perceived value
Yang, Yongzhong
;
Khan, Zobi
;
Zhang, Yu
- In:
Asian Academy of Management journal : AAMJ
25
(
2020
)
2
,
pp. 167-188
Persistent link: https://www.econbiz.de/10012499493
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68
Platform quality factors influencing content providers' loyalty
Kim, Junic
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012502736
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69
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
Saved in:
70
Contemplating museums' service failure : extracting the service quality dimensions of museums from negative on-line reviews
Su, Yaohua
;
Teng, Weichen
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 214-222
Persistent link: https://www.econbiz.de/10011903454
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