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Binge watching : An exploration of the role of technology
Nanda, Ambika Prasad; Banerjee, Ranjan - In: Psychology & Marketing 37 (2020) 9, pp. 1212-1230
Persistent link: https://www.econbiz.de/10012273758
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Consumer’s subjective financial well‐being : A systematic review and research agenda
Nanda, Ambika Prasad; Banerjee, Ranjan - In: International Journal of Consumer Studies 45 (2021) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10012537475
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Essays on the application of multitasking in marketing channels.
Banerjee, Ranjan - 2010
University of Minnesota Ph.D. dissertation. June 2010. Major: Business Administration. Advisors: George John and Om Narasimhan. 1 computer file (PDF); ix, 160, appendices p. 142-160.
Persistent link: https://www.econbiz.de/10009462945
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Applications of agency theory in B2B marketing : review and future directions
Banerjee, Ranjan; Bergen, Mark; Dutta, Shantanu; Ray, Sourav - In: Handbook of business-to-business marketing, (pp. 41-53). 2012
Persistent link: https://www.econbiz.de/10009500232
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A decision support system for the selection of a casting process using analytic hierarchy process
Tiwari, M.K.; Banerjee, Ranjan - In: Production planning & control : PPC 12 (2001) 7, pp. 689-694
Persistent link: https://www.econbiz.de/10007171140
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Meaning-oriented consumption : a systematic review and research agenda
Jain, Surabhi; Banerjee, Ranjan; Sharma, Ruppal Walia - In: International journal of consumer studies 47 (2023) 6, pp. 2305-2334
Persistent link: https://www.econbiz.de/10014427285