Compulsive buying is a relatively modern stereotypical disorder that interferes with our daily lives and causes serious mental and financial problems. Most studies provided information on an impulsive characteristic that causes compulsive buying and addiction, whereas a lack of studies was found...

The main objective of this paper is to examine the preference of consumers towards flagship and flanker brands of Hindustan Unilever Limited (HUL) and Procter & Gamble (P&G), and identify the impact of various factors which influence the buying choices of consumers. Hair care and home care...

This study aimed to investigate the reliability and validity of a new version of job stress scale, which measures the extended set of psychosocial stressors by adding new scales to the current version of the job stress scale. Additional scales were extensively collected from theoretical job...

The purpose of the present study is to explore the relationship between emotional intelligence, socio-demographic variable, job stressors and examine the moderating effect of emotional intelligence on the relationship between socio-demographic variable and job stress. The data were analyzed on...

Ascertaining the relationship between ethical ideology, socio-demographic characteristics and turnover intention appears to be a complex phenomenon. Through this study, an attempt has been made to investigate the relationship between ethical ideologies, individual differences and turnover...

This study projects sericulture as having the potential for increasing the income. In order to assess the performance of the sericulture industry, a quick survey was conducted in the two districts of Bahraich and Shravasti in the state of Uttar Pradesh. This paper measures the performance of...