Sharfaei, Shahab; Jeen Wei Ong; Ojo, Adedapo Oluwaseyi - In: Cogent business & management 10 (2023) 1, pp. 1-14
This research explores the performance of international small and medium-sized enterprises (SMEs) in Iran. Iran as the 18th biggest market in the world, can potentially be an attractive market for firms. However, SMEs need to navigate the market uncertainty to achieve their performance goals....