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developing economies such as India. Attitude, subjective norms, perceived behavioural control, and entrepreneurial education are …
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completed a questionnaire of 14 items that measure attitude towards the behavior to subscribe (AB), subjective norm (SN …
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Purpose – The purpose of this paper is to apply theory of planned behaviour (TPB) in predicting consumer intention to participate in takaful. One area of concern for takaful operators is the untapped Islamic insurance (takaful) market and lower market share compared to conventional insurance...
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