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The coffee shop and customer experience : a study of the US market

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Modalità d'entrata e scelte distributive del made in Italy in Cina

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Diesel: an unconventional, innovative, international-lifestyle, Italian company

Vianelli, Donata; Pegan, Giovanna; Valta, Manuela - In: Fashion brand internationalization : opportunities and …, (pp. 65-88). 2016

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"Made in Italy" brands in the US and China : does country of origin matter?

Vianelli, Donata; Pegan, Giovanna - In: Journal of euromarketing 23 (2014) 1/2, pp. 57-73

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An analysis on consumer perceptions of corporate social responsibility and sustainable consumption

Schoier, Gabriella; Pegan, Giovanna - In: Rivista italiana di economia, demografia e statistica 75 (2021) 1, pp. 101-112

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Effects of country of origin and importers' innovativeness in new product trials

Pegan, Giovanna; Reardon, James; Vianelli, Donata - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2344-2360

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An analysis on consumer perception via "stereotype content" model between sustainable brand and country of origin

Schoier, Gabriella; Pegan, Giovanna; Fadini, Stefano - In: Rivista italiana di economia, demografia e statistica 76 (2022) 1, pp. 47-58

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Marketing e giovanissimi: un'indagine esplorativa sul coinvolgimento nel consumo e pubblicità nel segmento dei tweeagers

Pegan, Giovanna - In: MERCATI E COMPETITIVITÀ 2009/2 (2009) 2, pp. 41-59

<em>Marketing and youngsters: an exploratory research on the involvement in consumption and advertising in the tweenagers segment</em> - This article - after having identified the theoretical references - presents the results of an empirical quantitative research aimed at investigating within the...

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Competere e creare valore nei mercati maturi: alcune evidenze empiriche del made in Italy negli Stati Uniti

Pegan, Giovanna; Vianelli, Donata; Luca, Patrizia de - In: ECONOMIA E SOCIETÀ REGIONALE 2014/2 (2014) 2, pp. 55-67

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La domanda di turismo responsabile: un'indagine esplorativa su turisti italiani nel nord-est

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