Stark, Johannes; Reif, Julia; Schiebler, Tom - In: Organization management journal : official journal of … 19 (2022) 2, pp. 72-83
Purpose - Storytelling is considered an effective leadership behavior. However, research on storytelling’s effects on … followers with a focus on interaction-based moderators and affective mediators of storytelling effects, building on …. Findings - Leaders’ intended effects of storytelling (transformation, relationship and information) evoked either positive or …