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Quantifying investor narratives and their role during COVID-19

Borup, Daniel; Hansen, Jorge Wolfgang; Liengaard, … - In: Journal of applied econometrics 38 (2023) 4, pp. 512-532

Persistent link: https://www.econbiz.de/10014288016

Role of cinema in identity construction in India and Pakistan after partition 1947

Malik, Ausima; Akhtar, Raja Nasim - In: Review of economics and development studies 5 (2019) 3, pp. 521-530

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Brand narratives, sustainability, and gender : a socio-semiotic approach

Ourahmoune, Nacima; Binninger, Anne-Sophie; Robert, Isabelle - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 313-331

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How dark stories boost recall

Campbell, Colin L.; Sands, Sean; Ferraro, Carla - In: Journal of strategic marketing 31 (2023) 7, pp. 1279-1295

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When the going gets tough, leaders use metaphors and storytelling : a qualitative and quantitative study on communication in the context of COVID-19 and Ukraine crises

Gkalitsiou, Katerina; Kotsopoulos, Dimosthenis - In: Administrative Sciences : open access journal 13 (2023) 4, pp. 1-42

Metaphors and storytelling are important communication tools that play a significant role in leadership and … organizational life. Leaders have used metaphors and storytelling to enhance their written and verbal communication from ancient … times, since Aristotle, to the modern age. In the present research, we focus on the use of storytelling and metaphors by …

Persistent link: https://www.econbiz.de/10014285415