narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising …, and professionals interested in the enhancement of advertising strategies"--Provided by publisher. …

The study, as an attempt, considered narrative as a good resource of advertising in the Nigerian environment. In other … assigning semiotic slots to the textual devices. The study reveals that advertising copies a similar pattern of narrative in the … words, advertisers perceive narrative as a strategy that can stimulate consumers to patronize advertised goods and services …