Peitz, Martin; Reisinger, Markus - Abteilung für Volkswirtschaftslehre, Universität Mannheim - 2014
We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …-tuned tailoring and targeting of ads based on individual user characteristics are common features on many Internet media and social …