Johne, Axel; Davies, Robert - In: International Journal of Bank Marketing 18 (2000) 1, pp. 6-14
Companies under threat can call upon three main types of innovation. First, market innovation – improving the mix of … markets served. Second, product innovation – improving the mix of products offered. Third, process innovation – improving the … mix and efficiency of internal operations. All types of innovation pose challenges, particularly to companies with little …