J. Milberg, Sandra; Silva, Mónica; Celedon, Paulina; … - In: European Journal of Marketing 48 (2014) 7/8, pp. 1413-1430
Purpose – The purpose of this paper is to extend the conclusions of a previous synthesis of attraction effect research (1995), focusing on the influence of background and design variables on the magnitude of the effect, and to identify additional factors that question the effect’s practical...