Ali, Jabbar; Ahmed, Mirza Ashfaq; Shaharyar, Muhammad; … - In: International Journal of Academic Research in Business … 4 (2014) 9, pp. 478-489
This research investigates the effect of internal marketing on the employee retention in manufacturing industry of District Sialkot, Pakistan. Marketing can be divided into two broad categories, internal marketing and external marketing. According to internal marketing concept, employees are...