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Do brands lack personality?
Romaniuk, Jenni; Ehrenberg, Andrew - In: Marketing theory 12 (2012) 3, pp. 333-339
Persistent link: https://www.econbiz.de/10009658891
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Turning data into knowledge
Ehrenberg, Andrew; Bound, John - In: Marketing research : state-of-the-art perspectives ; …, (pp. 23-46). 2000
Persistent link: https://www.econbiz.de/10001611129
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Brand Loyalty under the Microscope
Ehrenberg, Andrew; Scriven, John - In: Economics and business education 4 (1996) 4, pp. 155-160
Persistent link: https://www.econbiz.de/10006141891
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Measuring TV audiences: Reinventing the wheel again
Ehrenberg, Andrew - In: Journal of the Market Research Society : JMRS 38 (1996) 4, pp. 549-552
Persistent link: https://www.econbiz.de/10006706083
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Branding and values
Barnard, Neil; Ehrenberg, Andrew; Scriven, John - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 6, pp. 47-48
Persistent link: https://www.econbiz.de/10006786772
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MARKETING RESEARCH - My research in marketing - There are few laws of consumer behaviour, and Ehrenberg has discovered most of them. An autobiographical view of 50 years at the dat...
Ehrenberg, Andrew - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 5, pp. 46-49
Persistent link: https://www.econbiz.de/10006752241
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The future of communications - UNDERSTANDING CONSUMERS - What brand loyalty can tell us - Loyalty: What it really is, and how to use it.
Ehrenberg, Andrew - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 9, pp. 70-73
Persistent link: https://www.econbiz.de/10006754634
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Patterns of Buyer Behavior: Regularities, Models, and Extensions
Uncles, Mark; Ehrenberg, Andrew; Hammond, Kathy - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G71
Persistent link: https://www.econbiz.de/10006936054
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Brand Advertising as Creative Publicity - Few advertisements change what the experienced consumer thinks, feels, or does. But as publicity, advertisements maintain the brand's sali...
Ehrenberg, Andrew; Barnard, Neil; Kennedy, Rachel; … - In: Journal of advertising research 42 (2002) 4, pp. 7-18
Persistent link: https://www.econbiz.de/10006508377
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Description and Prescription
Ehrenberg, Andrew - In: Journal of advertising research 37 (1997) 6, pp. 17-22
Persistent link: https://www.econbiz.de/10006524879