Matthews, Lucy M.; Sarstedt, Marko; Hair, Joseph F.; … - In: European Business Review 28 (2016) 2, pp. 208-224
Purpose Part I of this article ( European Business Review , Volume 28, Issue 1) offered an overview of unobserved heterogeneity in the context of partial least squares structural equation modeling (PLS-SEM), its prevalence and challenges for social sciences researchers. This paper aims to...