Kreutzer, Ralf T.; Neugebauer, Tim; Pattloch, Annette - 2018
of classic and new management methods. The book also explores how increasing digitization – not only of communication … Business Leadership -- 3. Change management - shaping change successfully -- 4. Best Practices in building a Digital Business … describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework …