The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. This book contributes to the literature on formal and informal...

Part I . FRANCHISE Networks -- Innovation and Plural Form -- Peer Trust in Franchise Networks -- Business Model Innovation in Franchising -- Organizational Innovation and Microfranchising -- Competitive Advantage through CSR -- Institutional Influences and Competitiveness -- Principles of Fair...

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management,...

This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances....