Meiseberg, Brinja; Ehrmann, Thomas; Dormann, Julian - In: Schmalenbach Business Review (sbr) 60 (2008) 1, pp. 74-98
This study offers a new framework for organizing a motion picture in such a way that enhances its chances for box-office success. We combine and expand two strands of research for the moviemaking industry: the economic approach and the social network perspective. Specifically, we integrate the...