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Improving the media mix : how promotional products enhance advertising impact

Liu, Fang; LeBlanc, H. Paul; Kanso, Ali; Nelson, Richard - In: Journal of marketing communications 29 (2023) 6, pp. 577-596

Persistent link: https://www.econbiz.de/10014454796

Can agrifood products generate tourist desire to visit a place? : an empirical study of image transfer and self-congruity

Liu, Juanyi; Liu, Fang; Webb, David A. - In: Journal of destination marketing & management 30 (2023), pp. 1-12

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Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity

Tong, Zelin; Feng, Jingdan; Liu, Fang - In: The journal of product & brand management 32 (2023) 1, pp. 157-170

Persistent link: https://www.econbiz.de/10013552948

Experience and FDI risk-taking : a microfoundational reconceptualization

Buckley, Peter J.; Chen, Liang; Clegg, Jeremy; Voss, Hinrich - In: Journal of international management 22 (2016) 2, pp. 131-146

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Language acquisition and regional innovation : evidence from English proficiency in China

Chen, Liang; Li, Wanli - In: Managerial and decision economics : MDE ; the … 43 (2022) 1, pp. 178-191

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Trade liberalization, consumption shifting and pollution: evidence from Mexico's used vehicle imports

Chen, Liang; Garcia-Medina, Cecilia; Wan, Rui - 2022

This paper develops a model of used vehicle trade between countries with different environmental regulations regarding vehicle emissions. We show that the US, given its strict environmental regulations, has incentives to export used vehicles to Mexico, which impacts air pollution emissions...

Persistent link: https://www.econbiz.de/10012796842

A modified exchange algorithm for distributional robust optimization and applications in risk management

Sun, Hailin; Zhang, Dali; Wu, Soon-Yi; Chen, Liang - In: International transactions in operational research : a … 29 (2022) 1, pp. 130-157

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Revisiting the internationalization-performance relationship : a twenty-year meta-analysis of emerging market multinationals

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Growing pains : the effect of generational product innovation on mobile games performance

Chen, Liang; Zhang, Pengxiang; Li, Sali; Turner, Scott F. - In: Strategic management journal 43 (2022) 4, pp. 792-821

Persistent link: https://www.econbiz.de/10013187691

Can informal environmental regulation promote industrial structure upgrading? : evidence from China

Chen, Liang; Li, Wanli; Yuan, Kaibin; Zhang, Xiaoqian - In: Applied economics 54 (2022) 19, pp. 2161-2180

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