Creativity
 is
 generally
 associated
 with
 the
 innovation
 and
 change.
 The
 most
 creative
 companies
 have
 also …
 been
 the
 first
 to
 innovate
 in
 marketing
 and
 advertising,
 indiscriminately.
The
 creativity 
that
 took 
form …

, in which way creativity promotion in such spaces can be carried out and what kind of governance corresponds to these new …

Creativity constitutes a significant element in advertising because it is related to competitive advantage, to … social messages sent by non profit organizations. The aim of the present study is to examine the concept of creativity in … findings of the study indicate that creativity is a sense-making process that develops positive consumer attitudes. Moreover …

of learning”, encouraging them to contribute with their creativity and innovation to the development of a strong …

Creativity is a common aspiration for individuals, organizations, and societies. Here, however, we test whether … creativity increases dishonesty. We propose that a creative personality and creativity primes promote individuals' motivation to …); that dispositional creativity is a better predictor of unethical behavior than intelligence (Study 2); and that …

The European Union declared the year 2009 – The Year of Creativity and Innovation. Creativity and innovation can move …

. Yet creativity – a primary source of the technological change that drives economic growth – is largely the domain of … patterns has several central components. A key element is the systematic measurement of an artist’s creativity over the course … now time to extend economic research on creativity, by applying this analysis to other intellectual domains. It is …