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Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination

Carlson, Jamie; O'Cass, Aron; Ahrholdt, Dennis C. - In: Journal of retailing and consumer services 27 (2015), pp. 90-102

Persistent link: https://www.econbiz.de/10011388091

An investigation of factors affecting customer selection of online hotel booking channels

Liu, James N. K.; Zhang, Elaine Yulan - In: International journal of hospitality management 39 (2014), pp. 71-83

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Multi-Channel-Retailing : verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel

Schramm-Klein, Hanna - 2003 - 1. Auflage

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Effects of cross-channel synergies and complementarity ina multichannel e-commerce system : an investigation of the interrelation of e-commerc, m-commerce and IETV-commerce

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A Theoretical Evaluation of the Internet's Potential as a Shopping Channel

Arce-Urriza, Marta - 2012

The use of the Internet as a shopping channel is becoming very important in the world of business. Marketers are incorporating the online channel to their set of traditional offline channels to reach new customers and improve the services offered to current ones. Consumers are discovering the...

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