A growing body of strategy research has recognized that a firm's reputation is one of its most valuable intangible assets. For Internet firms, unprotected by traditional barriers to entry and locational advantages, reputation is a key source of competitive advantages. Drawing on the premise that...

By providing a nearly instant connection among parties at opposite corners of the world and enabling a variety of commercial exchanges, the Internet has emerged as the technology expected to create a truly global market space. Internet firms face the challenge of capitalizing on this...

Behavioral strategy has evolved as a field the last decades both intellectually and institutionally. This volume examines the relatively new field of behavioral strategy and its contribution to strategic management, with papers reflecting the past and present of behavioral strategy as a field,...