Shaizatulaqma Kamalul Ariffin; Ainul Mohsein Abdul Mohsin; … - In: Eurasian business perspectives : proceedings of the …, (pp. 53-66). 2019
researched and developed. Growing demand from approximately 1.8 billion Muslims in the world has became a crucial initiative for … Halal products produced by Non-Muslim food operators, but their findings are still inconclusive. Thus, this study aims to … investigate Muslim consumers’ attitude toward Non-Muslim’s Halal food operators. Following Functional Theory of Attitudes, this …