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Global psychology : implications for cross-cultural research and management
Berry, John W. - In: Cross cultural management : an international journal 22 (2015) 3, pp. 342-355
Persistent link: https://www.econbiz.de/10011312567
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Consumer-based brand equity : a cross-cultural perspective
Ioannou, Myria; Rusu, Olga - In: Journal of promotion management : JPM 18 (2012) 3, pp. 344-360
Persistent link: https://www.econbiz.de/10009621068
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Cultural competence and cultural compensatory mechanisms in binational households
Cross, Samantha N. N.; Gilly, Mary C. - In: Journal of marketing 78 (2014) 3, pp. 121-139
Persistent link: https://www.econbiz.de/10010360363
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Cross-cultural differences in social identity formation through travel blogging
Lee, Yoon Jung; Gretzel, Ulrike - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 37-54
Persistent link: https://www.econbiz.de/10010361824
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The effect of culture on perception and cognition : a conceptual framework
Kastanakis, Minas N.; Voyer, Benjamin G. - In: Journal of business research : JBR 67 (2014) 4, pp. 425-433
Persistent link: https://www.econbiz.de/10010362122
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Reinterpreting cultural priming effects in cross-cultural consumer research
Merunka, Dwight R. - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 232-248
Persistent link: https://www.econbiz.de/10010233412
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Impact of cultural differences on foreign customers' perceived local services
Lin, Chinho; Nguyen, Conghoang; Lin, Binshan - In: The journal of services marketing 27 (2013) 6, pp. 500-510
Persistent link: https://www.econbiz.de/10010198107
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A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.; Hadjimarcou, John; Barua, Maria E.; … - In: International marketing review 30 (2013) 5, pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
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Hospitality-based critical incidents : a cross-cultural comparison
Swanson, Scott R.; Huang, Yinghua; Wang, Baoheng - In: International journal of contemporary hospitality management 26 (2014) 1, pp. 50-68
Persistent link: https://www.econbiz.de/10010249721
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Seriously pink : a cross-cultural examination of the perceived image of rosé wine
Velikova, Natalia; Charters, Steve; Bouzdine-Chameeva, … - In: International journal of wine business research : IJWBR 27 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011524621