Designing a system of policies for basic goods subsidy adjustments and welfare effects of subsidy reduction widely accentuate by Iranian policy makers and economists. This article tries to answer to the one of the main questions of this matter such as, "What the equivalent amount of money for...

Brands are particularly important in the services sector, since customers buying services encounter more complex problems than in other sectors. In order to, the aim of current paper is Analysis the Relation between Marketing Mix Elements and Brand equity from the customer's perspective in Eram...

This study aimed to examine the role of government, industry, and the culture of resistive economy in the attitude of people to buy products with Iranian brand to help manufacturers to produce high quality goods. Accordingly, to conduct the research, a conceptual model was developed and an...

In recent years, marketing research has paid considerable attention to the symbolic meaning consumers attribute to brands. Given its highly competitive nature, branding can be especially important in the retailing industry to influence customer perceptions and drive store choice and loyalty....