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The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa. The research was theoretically grounded on the diffusion of innovation and the theory of planned behaviour models. A descriptive quantitative research design...
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Erfolgsfaktor Generationen-Management -- Baby Boomer und Generation X -- Millennials und Generation Z -- Arbeits- und …-Boomern, der Generation X, von Millennials sowie der Generation Z Umsetzbare Handlungskonzepte, wirksame Instrumente und Good …
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