Purpose – The purpose of this paper is to substantiate Porter's ideas through multiple case studies of firms in one of Thailand's potential niches – Thai silk. Design/methodology/approach – This study examined upgrading strategies adopted by six companies involved in the production and...

Purpose – The purpose of this paper is to look at television delivered to a mobile device, in order to better understand the adoption of such services. The research focuses on the role of trial in new technology‐based services adoption. The authors hypothesize that trial increases both...

Purpose This research aims to examine the factors that may hinder or enable the adoption of e-learning systems by university students. Design/methodology/approach A conceptual framework was developed through extending the unified theory of acceptance and use of technology (performance...

Purpose – The purpose of this paper is to explore the effects religious affiliation and commitment have on Southeast Asian young adults' intention to adopt Islamic mobile phone banking. Design/methodology/approach – An online self‐administered survey was distributed to Southeast Asian...

Purpose – The purpose of this study is to explore a consumption values model for Islamic mobile banking acceptance and to identify any differences in perceived consumption values between Muslims and non-Muslims towards the use of Islamic mobile banking services. Design/methodology/approach –...

Purpose – The purpose of this paper is to investigate the impact of hotel property characteristics and information technology (IT) decision-maker characteristics on radio frequency identification (RFID) technology adoption in the hotel industry. Design/methodology/approach – The data of the...

Purpose This paper aims to conceptualize and test an integrated model of online grocery buying intention by extending technology acceptance model by adding several antecedents of online grocery shopping behaviour such as physical effort, time pressure, entertainment value, product assortment,...

Purpose Based on the unified theory of acceptance and use of technology (UTAUT2), the purpose of this study was to examine users’ continued usage intention of mobile event application (MEA) technology. Design/methodology/approach A self-administered online survey was used to collect the study...

Purpose This study aims to identify travelers’ motivational factors to adopt augmented reality (AR) applications at tourism destinations. Furthermore, this study seeks to investigate the role of personal innovativeness as a moderator in the relationships between motivations and travelers’...

Purpose This study aims to synthesize a research model based on artificial intelligence (AI) applications in the casino setting. The model incorporates the technology acceptance model (TAM) along with three external drivers, including factors pertinent to personal traits (i.e. openness), AI...