Purpose – The purpose of this paper is to provide insights into the utilization and goals of digital marketing, and examines factors that influence the adoption and use of digital marketing channels in SMEs. Design/methodology/approach – The data comprises semi-structured theme interviews in...

Purpose – The purpose of this paper is to analyze the business potential of mobile video services in China via the case study of M‐Vzone.com. It answers two research questions: what are the important factors that affect the adoption of mobile video services for individuals and enterprises?...

The integration of information and communication technologies in a business context is currently an unquestionable strategic demand; however, companies do not always reveal identical information technology (IT) adoption levels. This paper addresses the manager’s attitude toward technology and...

Purpose – This paper aims at providing new evidence on the relationship between advanced manufacturing technologies (AMTs) and quality management (QM) practices on manufacturing performance. Design/methodology/approach – The expected relationship between both AMTs and QM practices on...

Purpose – The purpose of this paper is to present an empirical investigation of the critical determinants for the adoption of e‐market in Australian small‐and‐medium sized enterprises (SMEs) within the technology‐organization‐environment (TOE) framework. Design/methodology/approach...

Purpose Radio-frequency identification (RFID) systems are transforming hospital operations by improving care and reducing costs. However, hospital managers have some concerns about adopting RFID technologies. These are cost, return on investment, privacy and other technology issues. This study...

Purpose – Smartphone adoption by consumers is increasing exponentially, and presents marketers with many new opportunites to reach and serve customers. However, are consumers ready for mobile marketing through their smartphones? This study aims to investigate consumers' willingness to accept...