Sund, Kristian J.; Lindskov, Annesofie - In: Journal of business models : JOBM 10 (2022) 1, pp. 11-18
practitioners suggest. In this paper, we suggest that if managers misperceive the true state of competition in their industry, they … unnecessary radical business model innovation. In this chapter we discuss these risks in light of recent research on both … hypercompetition and on incumbent business model innovation. …