Examines the value of expert systems in marketing organizations through a national mail survey of 117 marketing executives. All the examined respondents reported the successful use of expert systems in their organizations. The results indicate that while expert systems provide operational...

The usage of formal statistical forecasting procedures has been shown in numerous studies to improve forecast accuracy and, consequently, organizational performance. However, the process of implementing and managing this technology can run into many stumbling blocks. Identifies six major...

Sets out to provide an understanding of the theory of fuzzy logic by supplying background details concerning its evolution in mathematics and computer science. Once a basic understanding of the theory is obtained, then it is easier to understand the implications for computer applications. Fuzzy...

A recent article reported that employees′ performance increased when they were allowed to chose the production method and were provided with the outcome feedback on their performance. Extends that study by analysing the effect of discretion, outcome feedback, and process feedback on employee...

Executive information systems (EIS) are relatively new, Windows‐based software products which enable executives to access information easily. Historically, executives have been reluctant to use computers, principally because they did not know how and had no inclination to learn about them....

Examines the relationship between business strategy, organizational performance and manufacturing techniques and practices among 130 US companies. The research supports the notion that innovative strategies, which stress customer orientation and differentiation through the careful manipulation...

Discusses the steps taken by Laser Inc. in the development and implementation of a statistical process control (SPC) system for two specific production lines. The SPC programme included a total of 16 steps. Explains each of these steps. Suggests that they are comprehensive in nature and can be...

Internationalization, the buzzword of the 1980s, has become the necessity for firms to survive in the 1990s. Contact with foreign firms is a given for US businesses. With this contact comes the issue of cross‐cultural negotiations. How do US businesses prepare themselves and conduct such...

Catholic social teaching has held that a just wage is one that provides adequate support for a family in which the husband is employed and the wife stays at home to care for the family. In the United States today, both parents are typically employed. Does each parent have a right to a wage...