Purpose – The purpose of this paper is to identify the driving factors of web based question‐answer services (WBQAS) adoption. As an emerging knowledge acquisition method and service there are currently few studies addressing the antecedents of the service's acceptance, in particular...

Purpose – This article is the first in a four‐part series that aims to illustrate the processes involved in planning a portal and creating a portal definition document. Design/methodology/approach – Based on a review of the academic and industry literature and using a case study, the...

Purpose – This study aims to examine users’ experiences and perceptions associated with the use of two wiki variants in the context of collaborative learning and knowledge management in higher education. Design/methodology/approach – Participants included two groups of postgraduate...

Knowledge is the fundamental basis of competition. Although the study of knowledge is as old as human history, it has only been recognized in the last decade as a crucial element of the industrial development of firms. Organizations view knowledge as their most valuable and strategic resource....

Heads of business‐to‐business salesforces in 113 large companies based in Greater London completed mail questionnaires designed to investigate the role of social and other informal gatherings in the exchange of salespeople’s knowledge of specific customers, selling methods, sales leads,...

Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market structure, or new business paradigms. However,...

Purpose – The purpose of this paper is to present various knowledge‐acquisition methods and to show how existing empirical research can be used for mapping between marketing problem domains and knowledge acquisition techniques. The key to doing this is to create a taxonomy of marketing...

Purpose – The purpose of this paper is to describe the development of a course in data mining as an example of an interdisciplinary mechanism of bridging the academic/practitioner divide in marketing. Design/methodology/approach – The academic/practitioner divide in marketing education is...