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Multiple psychological climates and employee self-regulatory focus : implications for frontline employee work behavior and service performance

Sok, Keo Mony; Danaher, Tracey S.; Sok, Phyra - In: Journal of retailing 99 (2023) 2, pp. 228-246

Persistent link: https://www.econbiz.de/10014321977

Achieving growth-quality of work life ambidexterity in small firms

Snell, Lan; Sok, Phyra; Danaher, Tracey S. - In: Journal of Service Theory and Practice 25 (2015) 5, pp. 529-550

Purpose – The purpose of this paper is to investigate the individual mechanisms that mediate the relationship between marketing practices and growth-quality of work life ambidexterity. Design/methodology/approach – Data were collected from small service firms via an online survey...

Persistent link: https://www.econbiz.de/10014907439

Advertising models

Danaher, Peter J. - In: Handbook of marketing decision models, (pp. 81-106). 2008

Persistent link: https://www.econbiz.de/10003755262

Media planning

Danaher, Peter J. - In: The Sage handbook of advertising, (pp. 299-315). 2007

Persistent link: https://www.econbiz.de/10003570510

Comparing naive with econometric market share models when competitors' actions are forecast

Danaher, Peter J. - In: International journal of forecasting 10 (1994) 2, pp. 287-294

Persistent link: https://www.econbiz.de/10001172403

A long-linear model for predicting magazine audiences

Danaher, Peter J. - In: Journal of marketing research : JMR 25 (1988) 4, pp. 356-362

Persistent link: https://www.econbiz.de/10001059787

Optimal microtargeting of advertising

Danaher, Peter J. - In: Journal of marketing research 60 (2023) 3, pp. 564-584

Persistent link: https://www.econbiz.de/10014294950

How professional service firms compete in the market: an exploratory study

Amonini, Claudia; McColl-Kennedy, Janet; Soutar, Geoffrey; … - In: Journal of marketing management : MM 26 (2010) 1, pp. 28-56

Persistent link: https://www.econbiz.de/10008416307

Health Care Customer Value Cocreation Practice Styles

McColl-Kennedy, Janet; Vargo, Stephen; Dagger, Tracey; … - In: Journal of service research : JSR 15 (2012) 4, pp. 370-390

Persistent link: https://www.econbiz.de/10010036788

Measuring customer satisfaction: why, what and how

Mccoll-Kennedy, Janet; Schneider, Ursula - In: Total quality management 11 (2000) 7, pp. 883-896

Persistent link: https://www.econbiz.de/10007178174