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Customer relationship vulnerability : a new concept in relationship marketing
Cénophat, Sadrac - 2018
Persistent link: https://www.econbiz.de/10011885009
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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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Neuere Mikroökonomie und Marketing : eine wissenschaftstheoretisch geleitete Analyse
Bayón, Tomás - 1997
Persistent link: https://www.econbiz.de/10000957680
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Effects of capacity-driven service experiences on customer usage levels : why revenue management systems are due for change ; Report No. 06-103
Wangenheim, Florian von; Bayón, Tomás - In: MSI reports : working paper series (2006) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10003340375
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Die Abgabe von Kundenempfehlungen : Determinanten und ökonometrische Modellierung
Wangenheim, Florian v.; Bayón, Tomás; Herrmann, Andreas - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 58 (2006) 3, pp. 304-336
Persistent link: https://www.econbiz.de/10003318483
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
Bayón, Tomás (ed.); Bauer, Hans H. (honouree);  … - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003477547
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Behavioral consequences of overbooking service capacity
Wangenheim, Florian v.; Bayón, Tomás - In: Journal of marketing 71 (2007) 4, pp. 36-47
Persistent link: https://www.econbiz.de/10003564832
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The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
Wangenheim, Florian v.; Bayón, Tomás - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 233-249
Persistent link: https://www.econbiz.de/10003507958
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Vielfalt und Einheit in der Marketingwissenschaft - eine Reflexion
Bayón, Tomás; Herrmann, Andreas; Huber, Frank - In: Vielfalt und Einheit in der Marketingwissenschaft : ein …, (pp. 21-26). 2007
Persistent link: https://www.econbiz.de/10003531770
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How customer satisfaction affects employee satisfaction and retention in a professional services context
Frey, Regina Viola; Bayón, Tomás; Totzek, Dirk - In: Journal of service research : JSR 16 (2013) 4, pp. 503-517
Persistent link: https://www.econbiz.de/10010203516