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Branding for heritages, the ancient tourism leads to improvement of the local economy (evidence from a study in Iran)

Yavari, Eqbal; Shafei, Reza; Fatemi, Adel - In: International journal of management practice : IJMP 16 (2023) 2, pp. 162-185

Persistent link: https://www.econbiz.de/10014315846

Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions

Ferreira, Luciana Brandão; Giraldi, Janaina de Moura … - In: International journal of event and festival management 13 (2022) 4, pp. 486-505

Persistent link: https://www.econbiz.de/10013375102

Brand equity in a tourism destination : a case study of domestic tourists in Hoi An city, Vietnam

Tran, Trung Vinh; Phuc Nguyen, Nguyen; Tuan, Tran Nien; … - 2022

PurposeThis paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the perspective of domestic...

Persistent link: https://www.econbiz.de/10014241844

A typology of organisational stakeholder engagement with place brand identity

Helmi, Jessica; Bridson, Kerrie; Casidy, Riza - In: Journal of strategic marketing 28 (2020) 7, pp. 620-638

Persistent link: https://www.econbiz.de/10012313927

Competing for legitimacy in the place branding process : (re)negotiating the stakes

Reynolds, Laura; Koenig-Lewis, Nicole; Doering, Heike; … - In: Tourism management : research, policies, practice 91 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013271658

Place branding and place marketing : a contemporary analysis of the literature and usage of terminology

Kumar, Navin; Panda, Rajeev Kumar - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 255-292

Persistent link: https://www.econbiz.de/10012129603

The elusive destination brand and the ATLAS wheel of place brand management

Kavaratzis, Mihalis; Hatch, Mary Jo - In: Journal of travel research : a quarterly publication of … 60 (2021) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10012425161

The role of customer engagement in building consumer loyalty to tourism brands

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78

Persistent link: https://www.econbiz.de/10011427743

Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory

Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252

Persistent link: https://www.econbiz.de/10014375181

Organizing creativity with constraints : insights from popular music songwriting teams

Theel, Tobias; Sydow, Jörg - In: Journal of management inquiry 33 (2024) 3, pp. 265-283

Persistent link: https://www.econbiz.de/10014580588

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