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This Essay provides the first analysis of “behavioral ethics nudging,” the use of choice architecture by companies to … liability. Yet the promise of behavioral ethics nudging masks a certain unease, because this type of behavioral compliance tool … science research, the Essay evaluates behavioral ethics nudging from an empirical and normative lens, calling both the …
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Deception is common in the marketplace where individuals pursue self-interests from their perspectives. Extant research suggests that perspective-taking, a cognitive process of putting oneself in other's situation, increases consumers' ethical tolerance for marketers' deceptive behaviors. By...
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