Hussain, Mahmood; Cholette, Susan; Castaldi, Richard - In: International Journal of Wine Business Research 19 (2007) 1, pp. 49-62
Purpose – The purpose of this paper is to identify econometrically the determinants of wine consumption of US consumers. Design/methodology/approach – In empirically identifying driving forces of wine consumption, we used 122 survey responses from Northern California consumers. Findings –...