Budhwar, Pawan S.; Varma, Arup; Malhotra, Neeru; … - In: Journal of Services Marketing 23 (2009) 5, pp. 351-362
Purpose – Increasing turnover of frontline staff in call centres is detrimental to the delivery of quality service to customers. This paper aims to present the context for the rapid growth of the business process outsourcing (BPO) sector in India, and to address a critical issue faced by call...