Individual celebrities or “human brands” in fields ranging from sports to art to politics use social media platforms to connect and engage with their audience. We analyze the effects of the content generated by human brands (referred to as human brand generated content) on the popular social...

The cooperative structure traces its origin to Europe and is in existence for more than one and a half centuries. The structure rapidly expanded across the globe and encompassed all possible activities where there was a need for collective action. The collective need for banking resulted in the...