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Firms and governments are increasingly interested in learning to exploit the value of lead user innovations for commercial advantage. Improvements to lead user theory are needed to inform and guide these efforts. In this paper we empirically test and confirm the basic tenants of lead user...
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Lead users are proposed as a valuable resource for marketers in terms of the (1) development, (2) adoption, and (3) diffusion of new products. We present the first consumer study to provide evidence that the latter two suggestions are justified. First, we find that lead users demonstrate...
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Numerous journal rankings exist in the field of Technology/Innovation Management and Entrepreneurship (TIE). In light of the growing importance of such rankings for the evaluation of research endeavors, the question arises as to which ranking constitutes the most appropriate scale. We suggest...
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