Showing 191 - 200 of 235
Consumer ethnocentrism is a relatively new and unknown concept in marketing theory and practice. This concept, which has its roots in sociology, leads to a nationalistic evaluation of foreign products and services. In view of the growing internationalisation of services, consumer ethnocentrism...
Persistent link: https://www.econbiz.de/10009213047
Persistent link: https://www.econbiz.de/10007599010
Persistent link: https://www.econbiz.de/10007601996
Persistent link: https://www.econbiz.de/10008177365
Persistent link: https://www.econbiz.de/10008354721
Persistent link: https://www.econbiz.de/10008323195
Persistent link: https://www.econbiz.de/10008071429
Persistent link: https://www.econbiz.de/10008099670
Persistent link: https://www.econbiz.de/10008100331
Persistent link: https://www.econbiz.de/10007113901